Design Research
The original style was too futuristic and too literal. I thought about how to create an aesthetic that would be classic spy/espionage/political themed and could be easily read on an Apple Watch, projected on on the side of a building or floating in real space.
I’ve always loved the work of Saul Bass and Paul Rand and so I began here.
http://www.historygraphicdesign.com/the-age-of-information/the-new-york-school/182-saul-bass
https://paulrand.design/work/IBM.html
http://www.historygraphicdesign.com/the-age-of-information/the-new-york-school/182-saul-bass
https://paulrand.design/work/IBM.html




