Define the vision “In the 1960s at NASA (National Aeronautics and Space Administration), no matter who you asked what they were doing, control center staff, janitors, programmers, everyone would respond they were putting a man on the moon. A vision like this motivates and excites people and moves them in a common direction to meet it.” - Jim Jones, IBM Manager The vision focuses on the benefits to the stakeholders, rather than the technical solutions. It includes information about the business, demographics, competition, how the product fulfills a market need, along with a brief overview of the functional requirements. In order to create a robust and future-proof vision, the whole team must be involved in its creation. As with everything in Agile, the vision can change throughout the development process but you want, to begin with, good foundations. Create a vision that includes: The mission (vision) - one inspirational and exciting sentence that is easily understood by a...