GAM740 Week 05:01 Business Model

Week 5 Business Models Notes

3 main types of business model

  • Development Service 
  • Software as a Product (SaaP)
  • Software as a Service (SaaS) 

Duty of care
Secure Data Handling : GDPR ETC.

Canvan

  1. Value proposition “we help them learn how to screen a foot correctly” and ‘foot anatomy”
  2. Key partnership “NHS Trust, Practitioner’s, Instructors, Commissioners” 
  3. Key resources “Adobe CC Subsciption, IMac, IPad, Iphone, Internet access” 
  4. Key activities “listen to feedback from the customer/development” 
  5. Customer relationships “Trust, Reliability, Support” Data Security 
  6. Customer Segmentation “GP, Nurse,Student Practitioner or Trust Commissioner” 
  7. Distribution Channels “course content delivery - blended learning” 
  8. Cost Structure “static and variable costs” 
  9. Revenue Stream “maintenance service contract” 


Being able to clearly articulate the business model to potential investors is essential. 


Reflection 
The training app currently in development is product which will have an update service as an option. The reach of the product is limited within the NHS service as specified in the contract which means that there will be no further monetisation of the er the one of payment is paid. This is why it was felt that a service contract would be ideal as not only would it provide a small continuous payment to be paid but that this would be beneficial to the client. This would mean that the app could be updated as changed to technology are made within the service. It would also allow for the research links to be updated which would ensure that the app would continue to meet the NHS service training guidelines. This would facilitate the growth and maturity of the product past the decline stage of the product. 





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